Spinoffs

SPINOFFs

Complex Events Require Proactive, Strategic Communications

Wall Street has fallen in love with corporate spinoffs, and activists often see them as ways to create long-term value.  

However, whenever you break an organization into pieces, you lose years of collective goal setting, organizational alignment, and shared mission, vision, and values.

Further, whether structured as an equity carve-out or full spin, both companies will have significant internal and external communication challenges across every stakeholder.  

Alpha’s integrated communications team has the experience, deep IR roots, and multi-stakeholder processes to ensure long-term success for both entities before, during, and after the transaction is complete.

“I've utilized the Alpha team many times over my career and highly value their approach. This work included day-to-day support and helping us host Taser's first Investor Day, to training new executives on best practices IR at several of my energy-related companies. They always tailored their approach to our needs, were easy to work with, and brought unique, experienced perspective across a diverse set of industries."

Erin Fazio, Former CFO and IRO

Dril-Quip, Proton Green, Frank's Int'l, and Taser

Spinoff Program: Navigating a High-Profile Corporate Split

CASE STUDY

Corporate Spin-Offs | Good Investor Relations is Critical to Ensuring Success

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Critical Stakeholder Considerations for Spinoffs

Every spinoff situation requires a thoughtful communications plan and there is no “one size fits all” formula for success. By choosing the right strategic communications partner like Alpha, you’ll ensure that your spin-off (i.e., NewCo) thrives as an independent company, your parent company leverages its streamlined positioning, and you create value for all of your various stakeholders. Key considerations to consider for each stakeholder include: